Nicole Eve is Managing Director of Build to Rent & Media at Focus Agency Group where she leads teams delivering across branding, marketing and leasing strategies for some of the UK's most ambitious rental living developments. With experience across Build to Rent, single-family rental, and PBSA sectors, she has developed a deep understanding of the rental living sector, working closely with investors and operators to create brands and customer experiences that drive commercial performance and long-term asset value. Nicole has overseen leasing and resident engagement campaigns across a wide range of rental living assets and clients including Greystar, Sigma Capital Group, Berkeley Living, and Allsop. With over a decade of marketing experience, her expertise spans brand development, media strategy, and customer acquisition, making her a trusted partner to clients navigating an increasingly competitive market.